On June 6th 2017 the Museum of Failure opened for the first time. At Kulturhotellet in Helsingborg, Sweden. The small city of Helsingborg, in the shadow of much bigger and cooler Copenhagen (Denmark) was in many ways not the right place for a small specialty museum, but it was the right place to launch the touring exhibition. The city of Helsingborg was very supportive. Despite the small-town location we had visitors from all over the world visited us until the exhibit closed in September.